It was two and a half years ago (wow, how time flies!)

and my good friends — Dale, Heather, and Paul — made it sound relatively simple:

“Concentrate on the future & think globally — now, in one inspiring sentence — tell us what you want your company to produce.”

All of these ideas came to my mind, and I started typing.

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It stems from the Golden Rule…

…and it’s what each and everyone of is all about.