Web Development - Discovery

Our Philosophy, Our Services No Comments »

If you could have whatever you wanted for your business…

Discovery - dream big, work from anywhere!

…what would that be?

In our initial Discovery meeting, which is the first piece in our Web Development pie, we start by dreaming big.

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Web Design and Web Development

Our Philosophy, Results No Comments »

Do you want to know the difference between
Web Design
and Web Development?

Web Design and Web Development - A Piece of the Pie

In short, Web Design is one piece of the Web Development pie.

More specifically, Web Design is the process of creating your look for your web site.

Whereas, Web Development is the process of creating your web site.

What are the all of the pieces of the Web Development pie?

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Successful Web Design

Our Philosophy, Our Services, Results No Comments »

Let’s throw everything you & I know about web design aside for a moment –

Throw Everything Aside

Now, let’s see how web design history can help us make better decisions for the future.

For starters, let’s see what the top 100 most successful web sites have in common:

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Life’s short, love what you do

Our Philosophy No Comments »

I feel like there is only one person on this planet who I’ve met that is potentially more passionate about life, people and finding his purpose in this world than I am.

And that would be…

Sebastian Bach & Charly Caldwell - After Jekyll & Hyde - 2000.

…Mr. Sebastian Bach.

From the late 80’s to mid-90’s, when he fronted the rock band, Skid Row…

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You get what you accept

Our History, Our Philosophy No Comments »

I was literally 3, yes, THREE minutes late…

Bradhart Products, Inc. Logo

…and walked in to my cubicle at Bradhart Products - only to get immediately called into my manager’s office.

“You’re late, and now I have to fill out the Unexcused Tardy form”, my manager, Rosanne, said. Rosanne promptly filled out this three-part monstrosity and handed me my ‘pink slip’.

I was 17, a senior in high school - and I was livid!

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The Golden Rule, Truth and Correctness

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The Golden Rule, truth and correctness…

Martin & Charly - havin’ fun.

…it’s what I live by, it’s what our team lives by, and it is what I hear in my head whenever I think about one of the biggest mentors in my life, Mr. Martin Haas.

Martin has been, and continues to be, one of the most inspirational people in my life — both personally, and professionally.

Just being around him you feel the buzz!

About a week ago, I had the pleasure of sitting down with Martin in his office at Entech’s headquarters in Fort Myers.

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Passion is where it’s at

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What’s your dream job? Are you living it?

The ISG Crew - February 2007 - Tom, Dan, Don, Marin & Charly.

In one of my favorite books, Good to Great, Jim Collins discusses having the “right people on the bus” in your business, and then, taking it step further by assuring “that they are in the proper seats”.

I like to take that a step further by assuring they have a comfy seat with their favorite things handy — and are surrounded by positive energy.

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Balance is key

Our Philosophy No Comments »

Almost ten years ago, at the height of ISMI’s success - I did not understand balance.

Charly - August 98 - Insider Business Journal article

I let the business run me — instead of me running the business.

Early mornings, late nights, working 7 days a week, no exercise, constantly putting out fires (especially when we hit the 5000 user mark at the end of 1997) — initially carving out Sunday’s for personal time, only to give in as we grew and go in to “just wrap a few things up”.

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Our Culture Statement

Our Philosophy, Vision, Mission & Culture No Comments »

I like to think of it as the description of the perfect employee…

The Perfect Employee - Charly - ISMI - July 1998

When this photo was taken — July 3, 1998 — a beautiful Friday afternoon at ISMI in downtown Howell — I had an excellent idea of what characteristics the perfect employee would have…

I just never made the time document it.

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Our Mission Statement

Our Philosophy, Vision, Mission & Culture No Comments »

After creating our Vision Statement, it was time to create the framework for actualizing it.

Creating our Mission Statement

Believe it or not, this was much easier than creating the Vision Statement for two reasons:

  1. It dealt with ISG as it is today.
  2. It didn’t have to be one sentence! :)

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