When you create your presence on the Internet and you’re really focused on results…

…in terms of creating:

• more awareness (having more and more people visiting your web site or blog over time),
• new leads (people contacting you from your web site via a contact form or phone call), or
• new online sales (people buying from your web site),

there’s one fundamental concept you must consider –

It’s all about your visitors, and it always will be.

90% of the web sites, and blogs I review have one problem:

They talk about themselves.

In our business, it’s called “wee-ing all over yourself”.

I can show you the statistics we’ve tested & measured over the last few years…

I can talk until my voice runs out (which I’ve done in my workshops a few times!)…

I can tell you the content you’ve written, while good, isn’t about your visitors…

…but until you really get it — you are most certainly holding yourself back from reaching your goals.

(Can you guess where the one place is that you can talk about yourself in your blog or web site?  Answer at bottom of post).

How do you connect with your visitors, making it all about them?

If you’re really looking to engage the people visiting your web site or blog, make it about their:

• needs,
• wants,
• fears (how you’ll put their fears at ease!), and/or
• pain (how you’ll help them out of pain, help them through pain, or help them avoid pain!)

and start with an empathetic question or statement.

Make them feel like “Whoa, that’s me!”

A bonus?  Connect your content to the bigger picture…

This concept, along with everything I talk about in my presentations, and workshops, is very well reviewed in the attached article from Inc. Magazine…

Special Thanks to Dan (my right hand man!) for forwarding this to me.

If you’d like to learn more about what’s working today, and reach your goals, feel free to contact me, or call me directly at (239) 822-2314.

It’s all about you & it always will be,

- Charly

Read Let’s Take This Offline.

PS – The answer about where you can talk about yourself in your blog or web site is your “About” section, that’s where it’s expected.