If you create web pages in your web site that naturally attract the “keyword phrases” people are using in the search engines – you’ll be alignment with success!

This is part 4 of my 7 part series on how to Create an Amazing Web Site!  It’s also available on iTunes. This entire series is also available in an eBook on our Web Site.

A few examples of keyword phrases related to web site design are:

• “share information on the web”
• “web site design”
• “web site designer fort myers”

We like to group people searching on the web into:

• “The Learners” – they use phrases that make sense to them (see the first example above),
• “The Shoppers” – they’re more knowledgeable, tend to know your industry terms & maybe buying soon (see second example above), and
• “The Buyers” – they’re ready to buy, just looking for the right company (see third example).

HINT: Don’t miss the boat (as so many do) by ignoring the Learners.

Creating a web site that naturally attracts “keyword phrases” is called Search Engine Optimization (or SEO).

Use the Google Keyword Tool to find phrases people are using right now to find businesses like yours.

Our Web Starter Kit allows people to create web sites with landing pages that naturally go after keyword phrases.