Very rarely does a book do what “Web Copy That Sells” did for me.

It:

• summed up practically every one of my findings over the last few years regarding results-driven web copy (copy in this sense is the text that describes your product or service),
• compelled me to eagerly take notes on applying what I read,
• made me lose track of time (in this case, making a 5 hour flight flight feel like 30 minutes!), and,
• realigned me with what I needed to concentrate on in regard to optimizing content in our ISG web sites, and our client web sites.

From sayings such as “emotion sells, and logic completes the sale” to the “Reason Why” device (I’ve always believed this, and continue to apply it both personally & in business), to the killer blueprint framework she provides — this book is simply an amazing piece of work.

I really liked the fact that Maria was in an organization that spent hundreds of thousands of dollars testing & measuring every aspect of what they did in regard to web copy – and taking the time to find out exactly what generates extraordinary results.

I also enjoyed how she summed everything up by helping customers with two basic human needs:

1. getting out of pain, or
2. avoiding pain all together.

It’s pretty simple when you think about it.

In my opinion, if you are considering creating a web site to sell a product or service, Web Copy That Sells is an absolute must read.

Even if you’re not selling anything online, but have a web site, or are thinking of creating one — I wouldn’t take another step without reading it.

If you read it — or have read it — I’d love to hear what you think about it! Please take a moment and comment below.

PS – Thanks to the power of Google books — you can even preview it online.