Do you have a billboard in the desert?

If a web site is built, and not promoted — it is as effective as a billboard in the middle of the desert.

We can build the most beautiful, functional, results-oriented web site, but if no one visits it — what’s the point?

Promotion, and more importantly, the results proper promotion will generate — is of top importance to us.

It’s so important, that one of the first questions you’ll hear us ask is:

• When your site has debuted - what results are you hoping your web site will generate?

You would be surprised to learn how many people have no idea, and come up with responses like:

• “I’m not sure, what do you think my competition gets?”
• “Results? I don’t understand.”
• “I am not sure. I just know I want to be on the web.”

In the simplest terms, results usually take the form of:

• Unique visitors to the site per day.
• Leads generated (via Contact Us) per week.
• Income generated (on product/sales based sites).

If you are thinking about having a web site created, take a moment and think about the results you’d like to see.

Last week we received this comment from Tim, owner of TEK National, who has tripled his business in the last 9 months –

“Most of our growth is due in part to the work done by Dan.”

If you need help developing your results — contact us — and we’ll help you (we have techniques for measuring typical results for most industries on the web).