In an average week, I answer at least 6 emails around the subjects of “Search Engine Optimization” (or SEO), search engine rank, or people just wondering why…

…they have a figurative ‘billboard in the desert’ when it comes to their website being seen by people.

So many people struggle with the fact that they’ve done the work, have the website, it’s out there and READY for their audience…

But then reality hits — hardly anyone sees or visits and they get really sad.

Those who do visit, generally aren’t the right people (i.e. the true audience), either…

Today, I decided to share a real simple reply I just sent that may help you understand SEO, Search Engine Rank and more…

Enjoy!

Charly

Overview:  

This person built a website using iWeb on the Mac for an owner of 3 rental condos.  The owners of the rental condos wants to know why they aren’t showing up in Google.

I’ve taken the names out – the lesson remains.

My response:

In terms of helping increase online awareness for the website you built — there are three elements that we need to be considered for Search Engine Optimization or SEO:

1) Original, creative, engaging content.
2) Assuring that the content is written so it’s aligned with the words, or keyword phrase(s), the target audience uses to search in Google.
3) That content needs to be linked from relevant, ranked web pages/places on the Internet, so it grows in the search engine results.

After doing a quick review – it looks like #2 and #3 need some work as the PageRank of the home page of your website is a 0 (0 is the lowest, 10 is the highest, it should be at a 2 or 3 to be competitive with others in this market).

PageRank is a loose way of seeing whether Google thinks the pages within your website are popular or not (generally more popular pages show up higher in the search results).

(REMEMBER: Google ranks web pages, not websites!)

You can learn about PageRank here: http://bit.ly/whynoshow.

Our approach to helping is:

• first, assuring the content is written for conversion (meaning it empathically connects with true audience, empowering them to call, contact, or give an email address),
• then, assuring it’s in alignment with how people are searching, and finally,
• getting it linked from other relevant, ranked places (websites, blogs, business listings, etc).

To learn more about:

1) Writing original, engaging content that empathetically speaks to your audience, watch my educational video on the Create Relationship Blueprint.

2) Aligning content with how people search, watch my educational video on Basic SEO & Google Keyword Research.

3) Understanding how to get continually linked from relevant, ranked places watch my educational video on the 9 Basic Things You Should Have in Play, Online, Today (I call them my Baseline Drives for Online Success).

If you’d like us to help, we’d be happy to!  Just let me know.

Thank you so much,

Charly
ISGFL

So many people want to learn how to add words to photos, and enhance photos they’ve taken…

…but they don’t want to have to learn a hefty photo editing program like Adobe Photoshop.

What’s great about enhancing photos you’ve taken is that, from an Internet Marketing perspective, when you post a photo in say Pinterest, you get very powerful “links” back to your website, or blog, which help them rank higher in the search engines (i.e. Google, Bing, Yahoo).

Here’s three great free online photo editors — which as I’ve mentioned are great marketing tools, too!

1. PicMonkey.com
2. Pixlr.com
3. Adobe Photoshop Express ONLINE

Do you have any other tools you recommend?  Please comment below!

Thank you so much, and have a great day,

Charly

As you may know, we’re a proud member of the Quality Service Professionals (or QSPROS as it’s called!) here in Southwest Florida.

The QSPROS offers a Southwest Florida Business Directory of licensed, insured businesses who really put the ‘relationship’ first when helping people.   Each member is checked to assure they have:

• proper licensing,
• necessary, up-to-date, active insurance,
• quality service & workmanship,
• excellent ratings and
• great customer feedback.

One of the biggest perks of being a member in the QSPROS has got to be the consistent “Pay It Forward” attitude displayed by QSPRO owner, Jason Evers, and many of its members.

Just last month, we collectively worked to stuff 1,000 stockings for kids:

Some of the services provided by the QSPROS members are:

• Carpet Installation
• Electrical
• Flooring
• Painting
• Pest Control
• Paver Cleaners and Paver Sealer
• Pool Cleaning and Pool Construction
• Roofers
• Window Cleaning

If you’re looking for Quality Professionals in the Southwest Florida area, be sure to give Quality Service Pros a try!

Charly

You know, one the best benefits about my work is that I meet people who…

…have a really great message, and want to use the power of the Internet to help others!

In 2012 (and now, in 2013), I’ve been working with Gina Molitor who has quite a life story that she tells, very vibrantly, in her soon-to-be-released book “Solid Wax”.

Solid Wax is a warm father, daughter story wrapped around a what-to-expect handbook for family members involved with the care of a loved one with Alzheimer’s.

Over the last few months, though, we’ve been working together on her new website that offers:

• Stress Solutions including education, insights, and coping skills, in the form of eBooks, worksheets, flow-charts, and more!
• Stress Diversions including tangible products, humor and feel good “stuff”.  Gina has her own Amazon Astore, and Zazzle clothing store featuring her very own creations, which can both be accessed from her website.

The most important of her productions, in my opinion, as of right now, is the The Top 6 Things You Should Ask Yourself to Stress Less – eBook, which helps anyone take a nice deep look under the hood, figuratively speaking, of course, to see what’s keeping you stressed!

If you’re curious to know what it’s about, you can get your free sample, the Reality Checklist, right now.

Gina also offers the first chapter of her soon-to-be-released book, Solid Wax.  I found the very first few pages to be extremely hilarious (so much so I was in tears from laughing so hard!)

Within the Stress Less or Bust website, Gina has different channels of therapy, they are:

• Pet Therapy,
• Vent Therapy,
• Style Therapy,
• Decor Therapy, and
• Caregiver Therapy.

Each catering to their respective audience.

Finally, she’s developed a great Facebook Page…

…that’s dedicated to truly helping people transform themselves with helpful information, links, and comments!

If you have a few moments, be sure to check out Stress Less or Bust on the web or on Facebook!  Let us know what you think, too!

Here’s to rocking it out in 2013 – stress free (well, almost!)

Charly

Earlier this year, in one of my presentations in New Orleans, I had the absolute pleasure of meeting Portland’s Nicest Window Cleaners!

Finding a quality window cleaner that you can trust, shows up when they say they will, AND takes care of you in the best possible way – can be tough, really tough!

Portland’s Nicest Window Cleaners, specialize in:

• Window Cleaning
• Gutter Cleaning
• Pressure Washing, and
• Glass Scratch Repair.

Be sure to watch their YouTube video, “Portland’s Nicest Window Cleaners“, where you’ll learn about some of their truly great uniquenesses, including:

• The “Grandma Rule”!
• The $10,000 Nicest or Nothing Guarantee, and
• Their Chief Nicest Officer.

How cool!

Charly

Hey there!

I hope you’ve had a great summer – I sure have!

This summer, I fired up my new Internet Success Academy, with which I help individuals, businesses and organizations with strategic Internet marketing.

I’ve created:

• dozens of free educational and informative videos,
• 3 online courses, and
• a 50+ page success workbook.

With everything I’ve done, I’ve also entirely revamped and amplified our approach at ISG to help people create success for their business or organization online!

If you have a few moments — I’d love it if you could review my new “Here’s How I Can Help” video, which is available at www.SuccessAcademy.us.  

In it, I explain everything and how it interrelates. I’d love to hear what you think!

Thank you so much!

Charly

Wow!  Chris!  You did a great job!

A while ago, my good friend Max & I took some time and filmed Chris and his team from Beverly Hills Window Tinting doing their magic in Downtown Fort Myers…

We just wrapped up post-production and here’s the video star, Mr. Chris Russo, rocking it out — sounding great!

Beverly Hills Window Tinting offers Cape Coral, Fort Myers, & Naples Window Tinting & Window Treatments, as well other services too.

A little history of Beverly Hills Window Tinting & Treatments (from their website):

Beverly Hills Window Treatments & Tinting has been serving Southwest Florida since 1990.

From the largest to the smallest of jobs, we are confident that we can meet and exceed all your needs for window treatments and films while increasing the comfort level of your home or business.

Great people, great service, awesome products…   Just the way it should be, right?

Enjoy!

Charly

Over the last 3 weeks, I’ve been filming dozens of videos that help individuals, businesses & organizations…

…understand EXACTLY what it takes to create online business success with today’s technology.

Last week, I filmed the core foundation video for my 7 Fundamentals of Online Success (yep, you guessed it, the first fundamental is to “Know Your Customer”) — after post-production, it was over 1 hour, and 35 minutes long (yes, I filmed it non-stop! WHEW!)

In the process of creating these videos, I’ve asked hundreds of people to give me feedback on:

“What’s your biggest challenge or frustration – related to growing your business using today’s technology?”

The response has been AMAZING, not only have I received dozens of answers, but they’ve ALL been mindful, thorough, and helpful as well!

(A HUGE thank you to everyone who has responded so far, I have over 100 video concepts I’m working on narrowing down, directly from your responses!)

Anyway, I’m going to leave my questionnaire up indefinitely, and I’d absolutely be honored if you would answer it as well – don’t worry, it’s short & sweet!

It’s available at:

http://bit.ly/c2questions

Thank you in advance for helping me, help you, and so many others!

Take care,

Charly

You know what’s truly amazing?

The fact that…

…you use today’s smartphone technology to:

• arm or disarm your home’s alarm with remote arming,
• keep an eye on your home through a remote camera,
• set the lights in your home to turn on or off with remote light,
• control your home’s temperature with remote thermostat, and
• lock and unlock you home with remote lock — along with so much more!

If you have a minute be sure to learn all about the amazing solutions available today by visiting the home security & automation specialists — Vitex Systems, Inc.

Here’s to keeping your family safe, sound and having peace of mind, too!

Charly

We’re so fortunate to be able to help so many businesses with our new flagship product…

…the 10 Steps to Online Success!  (It’s available at: www.ShowUpOnlineNow.com).

The 10 Steps address the biggest challenge small business owners face today – how to show up in web searchers (Google, Bing, etc), and how to participate in Social Media (properly).

In a word, it is -> AWESOME!

Just recently, we’ve helped:

• Roof Renew of Michigan which offers Residential Prowash, Commercial Prowash, Concrete & Hard Surfaces washing and more!
• Storm Solutions which offers Impact Windows, Impact Doors, Hurricane Shutters and much more!  (They’re even a member of the Quality Services Pros listed in the Storm Shutters & Protection category - Storm Solutions!)
• J & T Mobile Wash which offers Residential Pressure Washing, Commercial Power Washing, and more!
• Pressure Washing Services, Inc. offers Residential Services, Commercial Services, Wood Restoration and more!

Take a look at everything our 10 Steps are about, and get started!

Enjoy,

Charly